A Social Media Best Practices Map
In this story, Aramis (a fictional character) is a sales executive who was hired three months ago by a fortune 500 company. He went to the corporate event held not long after his start date. During the event, he posted a photo of himself eating a lobster and drinking champagne. In fact, this was during a fund-raising event, and the image demonstrated a less-than charitable vibe. Not considered social media best practices.
The day you decide to leverage social media best practices to your advantage is the day you start a digital journey worth attempting. Furthermore, a footprint can follow you for a long time. And there are ways to erase “stuff” from the internet, but the battle is an uphill sprint.
The Media is a Source of Information
The internet is a place where you can develop or manage a brand, share thoughts, or become an influencer. However social media is only as good as the user that’s behind its keyboard. And with social media comes social responsibility—and all comes down to judgment. But here are four social media techniques you want to practice:
4 Techniques for Social Media
- Choose Network Channels Carefully
- Understand your Audience
- Follow Associated Brands
- Sustain Conversations
Social media has now millions of users across different networks. What social media marketing has proven is that social media is an efficient way to promote a product or service. Also, as social media is a big part of our lives, we should follow some rules in order to socialize right. These techniques will help you grow your social media. Take that to the bank. Moreover, there are many types marketers can utilize, but seven of them stand out: video content, blogging, case studies, infographics, how-to guides, and interviews.
Here Are 6 Social Media Best Practices:
#1 Choose Network Channels Carefully
There are social media platforms that can be considered social (Twitter, Facebook, LinkedIn), and there are social sites that aren’t social per se (Tumblr, Pinterest). Understanding each of these social portal’s purposes will help tremendously:
- Twitter – This social platform is best if you want to share your opinion in a few characters. Twitter is social networking meeting influencer.
- Facebook – The largest social media portal in the world. There should be no need to convince you that, if you want to be “on social media”, get yourself a Facebook profile account
- YouTube – One, if not, the most popular video-sharing portals out there. Consequently, if the video is your social media thing, then YouTube should be the social channel you should invest time in.
- LinkedIn – This social network shares a lot of similarities with Facebook. The main difference is, that this social site is best if you want to share professional insights and/or progress– as it’s mainly focused on business professionals.
- Instagram – mainly focused on images. This social channel got a lot of social media users abandoning Facebook in its entirety.
- Pinterest – mainly focused on images. Pinterest has the largest social media audience in the US. Also, a form of social sharing, so it’s an avenue to drive social traffic from.
And social media channels are not created equal- what works on Instagram, Pinterest or Tumblr might not work on Facebook. The social world has expanded exponentially over the past few years. Here are some sites that will help you manage your social presence
#2 Understand Your Audience
Each social media channel has its own unique audience– and understanding how social media users interact with these social sites can go a long way. For example, Twitter overloads its users by introducing hashtags – this social tool is designed to help the user navigate through social traffic. On Facebook, influencers can use “groups” as a social tool to engage larger audiences. And on Pinterest, social users can go “viral” and see social engagement happen in the blink of an eye.
It is important to know one key factor when cross-referencing audiences: do not share the same message over and over across the board. Edit your message to adapt to each audience portal. This social tactic will help social users better appeal to their social audience.
#3 Follow Associated Brands
With social media, you’re not just socializing with humans—you’re socializing with brands. These brands have their social presence too! And if your social strategy includes building a brand for yourself or others, socializing with social brands that are related to yours should be a social media technique you want to practice. You can socialize across social platforms by for example:
- Offering giveaways and sharing them via social networks
- Hosting contests and awarding winners on social sites
- Doing product reviews
You might have the opportunity to become an influencer for some of these brands. Influencers are social media users with an engaged social audience. They often review products and share their social insights via social sites.
#4 Sustain Conversations
People socializing online is not exactly a new social phenomenon. What made social media different is that people are now able to socialize across the web by sharing thoughts and starting conversations. These conversations can lead to a connection with the product and vendor. Socialize with a clear social objective. Listen to social posts and social conversations happening around your brand, and socialize by offering social insight that adds value to the social discussion happening on social sites.
“The best advice for anyone trying to grow on social media is to be real and to be consistent. People will connect more with you if you stay true to yourself and who you are.” -Lele Pons
If social media is part of your social marketing strategy, use social tools to successfully socialize with potential social users. Furthermore, learn more about when and when not to share messages across social sites. Also learn more about when and when not to follow associated brands on social sites, as well as how to sustain social conversations. This social tactic will definitely help you better connect with those who matter most — your social followers.