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Webinar: Using Funnel Analysis to Optimize Digital Experiences by Zoom GPM

February 16 @ 11:30 am - 12:00 pm

Product School hosts free daily Product Management events with top professionals who are there to help you level up your career!

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We will review how you build and define a funnel, including the key components and KPIs within the funnel itself. We will use this foundation to understand how to analyze these KPIs and what levers we can use to drive conversion rate improvements and in some cases, drive revenue growth.

The biggest use case for funnel analysis is in the realm of eCommerce, which will be the focus of the webinar, but this general methodology applies to any Product Manager who owns a digital experience.

Main Takeaways:

  • Funnel analysis definition and methodology
  • Identifying optimization opportunities and testing them to meet KPIs
  • Diving deeper with qualitative analysis

Meet the Speaker: Danielle Olean

Danielle is a savvy problem solver and seasoned professional in product management, user experience, and SaaS and eCommerce strategy. Currently rocking the scene as the Group Manager for Global eCommerce at Zoom, she brings a wealth of experience and a passion for tackling challenges head-on.

View Speaker’s Full Profile

The content of this event is for educational purposes only and does not include any specific facts of the presenter’s current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences and do not reflect those of the company the presenter works for.

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