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We will review how you build and define a funnel, including the key components and KPIs within the funnel itself. We will use this foundation to understand how to analyze these KPIs and what levers we can use to drive conversion rate improvements and in some cases, drive revenue growth.
The biggest use case for funnel analysis is in the realm of eCommerce, which will be the focus of the webinar, but this general methodology applies to any Product Manager who owns a digital experience.
Main Takeaways:
Meet the Speaker: Danielle Olean
Danielle is a savvy problem solver and seasoned professional in product management, user experience, and SaaS and eCommerce strategy. Currently rocking the scene as the Group Manager for Global eCommerce at Zoom, she brings a wealth of experience and a passion for tackling challenges head-on.
The content of this event is for educational purposes only and does not include any specific facts of the presenter’s current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences and do not reflect those of the company the presenter works for.
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