Hero in the Room: What is UX?
You are sitting at a table in an office downtown. The number of people in the room is uncomfortably high. But you must meet and introduce an idea you’d never consider. Instead of listening to your board members, or internal experts, you decided to think like a user. And that is the right move. So if you can imagine this – the group of designers sitting around a table throwing buzz words out there endlessly. One of the terms you will here is UX-Design often. But don’t let these fancy words throw you off.
The term is used in various capacities of Content Marketing and may help in the quest for click conversion to a site. In this article, we’ll discuss what is UX Design and how it becomes important to those blogging and content creating on the Internet.
What is UX Design?
UX Design is a process that helps people who design websites, for example, build stories instead. A UX Designer will analyze the optional paths a user can take once they enter into the experience. A UX designer will take the time to build the best possible experience for those engaging with your website. They are responsible for the entire experience of the website. From coming up with ideas to creating wireframes, UX designers take on multiple roles.
A UX Designer will typically follow this process:
“What makes people passionate, pure and simple, is great experiences. If they have great experience with your product [and] they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.” — Jesse James Garrett
The user is the most important element of the experience. The user experience must be at the heart of any design process; it’s not about making users feel comfortable or happy, but about understanding their needs and satisfying them.
Here Are 6 Types of Content:
Any UX designer must understand the business and its goals. They use this information to create a persona for marketing campaigns, develop marketing messaging and define page objectives. Sometimes UX designers will also handle user research such as user testing, statistical analysis, or competitor studies. Interview leaders and end-users to understand both sides. Needed in order to grasp both top-level initiatives, as well as user’s needs.
This is where UX designers take data from the research process and turn it into an experience for users by creating wireframes, mockups, and prototypes. They ideate. Create journey paths and impact active behavioral-changing methodologies. The journey to buy a shirt has a different path than the one to buy a car.
UX Designers typically build tests to ensure they are on track with what needs to be done before handing off their design work to another team that might be responsible for actually developing the website in code. This part of the process is ongoing.
After UX designers complete their work they analyze all of the collected data. The information gathered from internal interviews can be defined and analyzed, and put through a methodology analysis. This is where experts insert their points of view.
- SurveyLab – Online survey software. You need this tool to survey your users and get UX feedback.
- Phocas Analytics – Qualitative analysis focused on providing data quicker across the board.
- Qualtrics CoreXM – Identify trends and create data models with ease.
This is where the design gets fleshed out and solidified. Designers build working prototypes to get feedback from internal or external stakeholders and users.
Data that was collected allows UX designers to measure their success and determine how well they did with hitting their goal for whatever project they were doing. This doesn’t just mean seeing if a goal was reached but rather why it was reached, whether it achieved the business objective or not, what can be improved upon, etc.
Expertise Through the Process
The UX Methodology is highly interactive and requires an expert who understands both the technological side of things as well as user needs so they can create experiences for them based on research. UX Design is not only for websites. It can be used in advertising and content marketing, too. To create an effective ad or piece of content, you must understand what the user wants to achieve when they click on that ad or link.
If a user is on Facebook looking at pictures of their friends, they are most likely not interested in your latest blog post on gardening unless you make it relevant to them somehow. Get inside people’s minds before creating engaging content – use UX techniques to research target audiences, collect data through surveys, and make sure the calls to action are clear and compelling with specific directions tailored to the audience you’re trying to reach.
“Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.” — Steve Jobs
The Importance of User Experience
User Experience Design is important not only to ensure that your site runs smoothly but also because it has a direct impact on the bottom line. This means UX designers are held accountable for their work and should be considered an asset to any online team or company. UX design is about taking into account all of the details that go into building an experience – this could be anything from visual elements to sound, text, microcopy, layout, navigation, and error handling. It’s thinking about activities outside of what can get done in code so everything feels right when users come across your website or app.
“If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.” — Albert Einstein, Theoretical Physicist
User Experience Design is important because it ensures you create an online experience for your users. It’s about understanding their needs and wants so you can give them what they’re looking for in the most effective way possible. When it comes to digital experiences, user success always comes first. And by choosing your user first, you’ll naturally build a better, more engaging, and search-friendly website. You are also empowering your brand with a great reputation. The happier a user, the more they’ll spread the word about your business online through their social media channels, blogs, and word-of-mouth conversations with friends.