Use Case: Times Square Post Social Challenge
Time Square Post was at 2,000 followers for its last 3 years. The site and Facebook page were competing against local champions like the Alliance. Nothing wrong with those sites. In fact, the traffic and love we get as referrals from those sites are significant, nonetheless. The client was also challenged by its web design, and content footprint.
Times Square Demographics and Traffic:
- 300,000 people transit through the Square daily.
- An LED sign on One Times Square, also known as the “Cube”, displays advertising 24 hours a day and is visible to over one million people daily.
- The 7th Avenue corridor from 42nd Street to 53rd Street is lined with Broadway theatres, housing an estimated 26,000 seats.
- According to CNN, it is “the world’s most visited tourist attraction”, welcoming an estimated 50 million visitors annually.
- Called “The Great White Way” (1920’s) originally referred to the section of Broadway illuminated by electric advertising signs.
Times Square has long been a symbol of new beginnings and modern fashion. The area is home to some popular Broadway theaters, as well as an iconic ball drop at midnight on New Year’s Eve that millions watch around the world! This celebration features live music performances by famous names in show business- it doesn’t get more exciting than this for those who love excitement or want their hearts racing with exhilaration (or both).
We realized that we would need to invest in more than just video production if our company was going to be successful. An interesting challenge facing businesses these days is the lack of content across social networks; as you can see from our own experience with the client, it’s difficult for us not to have enough material out there. But maybe this isn’t such an issue after all – because even though creating videos takes time and effort, people seem plenty interested anyways.
- Developed a Youtube channel with 6 productions
- Reached 15k+ Facebook page followers through content
- Ranked Top 5 Local Business Page
- Times Square’s top 10% search result
- 2 Sponsor Partnerships
Major Times Square Key Changes:
- In 1904, New York Times moved its headquarters to One Times Square, which was erected on the site of what was then Longacre Square.
- Also, in 1904 the newspaper’s owner, Adolph Ochs, decided to rename it “Times Square”, believing that the new name would attract more attention and new businesses to the area.
- By 1913, the new “Times Square Metro Station” had opened, providing easy access to the new city.
- In 1928, the first electronic billboard was introduced in Times Square.
- In 1930, the new Radio City Music Hall opened to the public. Over the years, Times Square has become a mecca for new year’s celebrations, with people from all over the world coming to experience the iconic ball drop. In recent years
- Also, 1930 Times Square has also become home to a number of large-scale events and concerts, making it one of the most popular tourist destinations in the world.
If you haven’t been to New York, you haven’t really lived.
This is one of those bucket list items that you simply cannot miss. Times Square is the most vibrant and lively place on earth, and there’s nothing quite like experiencing it in person. Whether you’re watching the ball drop on New Year’s Eve or taking in the sights and sounds of Broadway, the Square is a must-do for anyone looking to experience all that New York City has to offer.