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In this story, Aramis (a fictional character) is a sales executive who was hired three months ago by a fortune 500 company. He went to the corporate event held not long after his start date. During the event, he posted a photo of himself eating a lobster and drinking champagne. This was during a fund-raising event, and the image demonstrated a less-than charitable vibe.
The day you decide to leverage or social media to your advantage, was the day you started a digital journey worth paying attention to. A footprint can follow you for a long time. And there are ways to erase "stuff" from the internet, but the battle is an uphill sprint. Social media is now a medium of information. It is also a place where you can develop or manage a brand, share thoughts, or become an influencer. However social media is only as good as the user that's behind its keyboard. And with social media comes social responsibility—and all comes down to judgment. But here are four social media techniques you want to practice:
“When you listen with empathy to another person, you give that person psychological air.” — Stephen R. Covey
There are social media platforms that can be considered social (Twitter, Facebook, LinkedIn), and there are social sites that aren't social per se (Tumblr, Pinterest). Understanding each of these social portal's purposes will help tremendously. And social media channels are not created equal- what works on Instagram, Pinterest or Tumblr might not work on Facebook. The social world has expanded exponentially over the past few years. Here are some sites that will help you manage social presence:
Emotion is communicated through imagery to make the process easier to convey.
Each social media channel has its own unique audience-- and understanding how social media users interact with these social sites can go a long way. For example, Twitter overloads its users by introducing hashtags – this social tool is designed to help the user navigate through social traffic. On Facebook, influencers can use "groups" as a social tool to engage larger audiences. And on Pinterest, social users can go "viral" and see social engagement happen in the blink of an eye.
“But if these years have taught me anything it is this: you can never run away. Not ever. The only way out is in.” ― Junot Díaz, The Brief Wondrous Life of Oscar Wao
It is important to know one key factor when cross-referencing audiences: do not share the same message over and over across the board. Edit your message to adapt to each audience portal. This social tactic will help social users better appeal to their social audience. You can also connect emotionally at better levels.
With social media, you're not just socializing with humans—you're socializing with brands. These brands have their social presence too! And if your social strategy includes building a brand for yourself or others, socializing with social brands that are related to yours should be a social media technique you want to practice. You can socialize across social platforms by for example:
You might have the opportunity to become an influencer for some of these brands. Influencers are social media users with an engaged social audience. They often review products and share their social insights via social sites.
People socializing online is not exactly a new social phenomenon. What made social media different is that people are now able to socialize across the web by sharing thoughts and starting conversations. These conversations can lead to a connection with the product and vendor. Socialize with a clear social objective. Listen to social posts and social conversations happening around your brand, socialize by offering social insight that adds value to the social discussion happening on social sites.
If social media is part of your social marketing strategy, use social tools to successfully socialize with potential social users. Learn more about when and when not to share messages across social sites. Also learn more about when and when not to follow associated brands on social sites, as well as how to sustain social conversations. This social tactic will definitely help you better connect with those who matter most -- your social followers.: Froy Perez : firstname.lastname@example.org