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: Froy Perez
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Imagery can help engage with potential customers.

An image can say one thousand words. Yes, we all know images are powerful. They can help you convey a message to your readers and give them a better understanding of the topic at hand. But did you know that they also play a significant role in determining whether a post is going to be successful or not? This article explores 3 reasons why posts with images are more likely to succeed.

User-Interpretation of Imagery

In photography, the first ten seconds count. These are the initial moments when a viewer takes a good look at your photo and begins to interpret it based on his or her previous experiences. If you manage to capture the attention of the audience in those initial moments with an intriguing image, then there's a greater chance that they'll take a longer look at your content. People usually look at photography in one of these ways: either they like it or ignore it. There's no middle ground. This, in turn, affects the kind of traffic that your post receives on social media platforms like Facebook and Twitter. If the audience likes the imagery enough to share it with others, then you know for sure that your photography is engaging.

You have many years ahead of you to create the dreams that we can't even imagine dreaming. You have done more for the collective unconscious of this planet than you will ever know. - Steven Spielberg

Conveying a Feeling

Images are an excellent way to express emotions. And these emotions end up connecting your audience with your material. If you can align your photography with the message of your post, then you'll be able to convey feelings effectively. For example, let's say you're writing about something sad or depressing, but most people don't know what it looks like. Emotion is communicated through imagery to make the process easier to convey. The analytics company Harris Poll and GIF platform Tenor found that 36% of millennials (ages 18 to 34) who use imagery such as GIFs and emojis can, in fact, communicate better than text, especially conveying feeling. You can also convey a feeling through photography in a positive manner. For example, if it's your wedding anniversary and you want to make your wife/husband feel special, you can always do so by taking out time from your busy schedule to take simple photography of the two of you together. That photography will end up making her/him feel loved. This is why posts with photography are successful because it makes your audience feel what you want them to feel:

Image Impact

Emotion is communicated through imagery to make the process easier to convey.

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Faster Understanding of Content

People don't have much time these days, which is why they prefer images over text. This also applies to social media users who tend to look and scroll quickly. Since there are so many images present on social media feeds, it becomes necessary to make your photography stand out. And the only way you can do that is by presenting images that convey the message of your post in an effective manner.

The most beautiful people we have known are those who have known defeat, known suffering, known struggle, known loss, and have found their way out of the depths. These persons have an appreciation, a sensitivity, and an understanding of life that fills them with compassion, gentleness, and deep loving concern. Beautiful people do not just happen. - Elisabeth Kübler-Ross

Getting attention isn't easy these days since people have limited time and competing content. If you want to be successful with content creation of any sort, it becomes necessary to include creative photography because it helps you stand out. There's no denying that imagery is more engaging than text, which makes photography very important for increasing engagement levels on social media platforms like Facebook and Twitter. If your photography is good enough, then it'll motivate people to click on links to convert into purchase, clicks, or exposure.

Bottom Line

Whether you're writing a blog post, creating an ad for social media, or creating digital content of any sort, photography is an important element that helps attract and engage audiences. Considering the fact that photography is more engaging than text and triggers faster understanding, it's obvious why photography engages better than just plain text.


: Froy Perez
: connect@uxminify.com