Chapter 1: Content Eviction
Many years ago, way before UXMinify, I was kicked out of my own idea.
My idea was a way to communicate and share content easier. I pushed for a centralized repository online through a web service to share more than just files. The idea was rejected because “sometimes confusion inside a site means people are spending more time browsing, so they are spending more money. We generate more profit when they get lost.” As time went by, I realized the tail was wagging the dog.
Froy C. Perez – Founder and Chief Technology Officer, UXMinify
Content dictates everything at UXMinify
We are a different Creative Agency in NYC. We, like many content creators and publishers, use our ideas as a means of improving brand awareness, increasing sales and new customers, maximizing return on advertising spending (ROAS), and increasing conversion rates. But if you want to develop an idea, and cannot execute content output, you will find the process very challenging.
Never get kicked out of your own idea.
We make it easy to create content. You might not have the equipment, or editing skills, or the TIME! But the moment you have an idea that can turn into nice content, contact us @UXMINIFY. This is what we live and breathe. We live to make sure you get intent-driven content:
- Good enough for people to stay.
- Great enough to showcase your product.
- Awesome enough people want to buy it.
You will also realize the enormous data growth on the internet (especially social media), where there is an opportunity to monetize. In a dataset study published by Arne Holst of Statista, he is confident in the exponential growth of data occurring as we speak. The total amount of data created, captured, copied, and consumed globally is increasing rapidly, reaching 64.2 zettabytes in 2020. Over the next five years up to 2025, global data creation is growing to more than 180 zettabytes.
Take, for instance, the story of two companies. Both started at the same time. One chose to document, blog, and market along with Sales. The second put all its efforts into Support and Sales initially and went out with a bang on expenses including incentives for employees, bonuses, and lavish events. The latter had very little growth over years 3 and 4, and close to none in positioning over the search engines. Eventually, company #2 dwindled, to “company #1” in comparison.
How UXMinify Makes Content Extraordinary
Most importantly, how to make content extraordinary enough for people to stay, buy, and refer to? A great way to illustrate the power of video production, and Creative Content is like playing baseball with Fernando Tatis and Shohei Ohtani on your team. There is no way you are going to lose with those odds. Take, for instance, a recent experiment done by the Times Square Post showed that, any piece of content without an image, performed 2x less than those with a picture. A video surpassed text and blogs by 35% of engagement, and a video with a call-to-action generates an extra 10%. We also forecasted a spike in loyalty activity, where the video was the main driver. The internet, unfortunately, is filled with the good, the bad, and the ugly. And the only way to stand out is by generating unique and engaging material.
Why do people struggle to create unique content?
People struggle to be unique because they are missing three things. People are missing Time, Expertise, or Money necessary to generate uniqueness.
Time – People don’t have the time to shoot, then re-shoot. No time to edit, then re-edit. No time to https://uxminify.com the production and increase the visibility of what was produced.
Expertise – It is difficult to acquire all the necessary skills to edit video, sound, or even copyright. Your expertise is constantly being challenged by market innovation and hyper-change.
Money – Budgets mandate everything. Content creators are expensive. So is the equipment you need for cinematic quality. If you want to stay unique, “standing out” comes with a cost.
We want content for all. We want to make it easy for people with little expertise, or budget, to create memorable minimalist content experiences. These experiences will take the customer to a different level of emotional connection.
“Horrible Content” is a real problem. The intent of any creator should be to help people fall in love with the client’s words, website, videos, and productions. Creating bad quality material or messages difficult to understand, has implications right away; your customers leave with frustration, the product is never seen, and people with bad mouths start to complain. Creative content needs to be unique. In order to stand out, your content must be so unique, it leaves an impression on the users’ experience. By partnering with UXMinify, we can create a content pipeline to benefit both our worlds.